42% of Top 50 Fashion Brands have launched NFTs

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CoinGecko, a crypto data aggregator platform, revealed in a study that 21 of top 50 fashion brands in the world have invested in NFTs. The aggregator platform used Brandirectory’s 2023 market capitalization ranking and publicly available data as of today to dispense its latest study. Collectibles used as mint passes were excluded from CoinGecko’s record.

CoinGecko’s data The following is a list of the most recent shows.Adidas, a European apparel company, is at the top of the list with 12 NFT collection. Adidas has remained committed since its 30,000 piece NFT project Into the Metaverse was launched in 2021 to release more digital collectibles in order to upscale its NFT involvement. Among them are: ALTS NFT collectionOther phygital wearables.

The footwear giant Nike comes second on CoinGecko’s list of fashion brands with the highest number of NFT collections. Following its PurchaseIn December 2021, Nike introduced NFT collections that were interwoven with its brand. A year later the footwear company You can also read about the advantages of usingThe.Swoosh is the name of its own digital collectibles hub. Nike has nine NFT collection.

Puma is the third most popular fashion brand according to CoinGecko. Puma launched six NFT collection since 2022. Popular among them is GutterMelo MB.03 SneakersA collection of NFT products launched in collaboration with NBA star LaMelo Ball, and the NFT Gutter Cat Gang project.

Italian luxury brand Gucci comes fourth on CoinGecko’s report with five NFT collections. Through CollaborationsGucci’s digital footprint is not fungible. It was created in collaboration with Yuga Labs, a popular Web3 company. Gucci currently has five NFT collection.

Other traditional fashion brands that have embraced non-fungibility include Givenchy, Prada, Louis Vuitton, Levi’s, Tiffany & Co., Burberry, Ray-Ban, Ralph Lauren, Tommy Hilfiger, and The North Face. Nine of these brands have launched just one digital collection. Six of these brands have two collections.

The metric demonstrates brands’ interest in adopting NFTs despite a declining engagement in non-fungibility among users. As fashion brands expand their marketing strategies to promote physical products and use digital collectibles, more brands are likely to follow the non-fungible route.

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