Google allows Bitcoin ETF ads, including BlackRock and VanEck

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GoogleSince Jan. 29, 2018, advertisements featuring U.S. spot crypto exchange-traded fund (ETFs), have been allowed.

The company’s restricted financial products Policy pageNow reads:

“Google allows ads promoting cryptocurrency coin trusts targeting the United States, as long as the advertiser has successfully registered under Section 12 of the Exchanges Act using form 10-12g. Reporting requirements … and any other local legal requirements must also be complied with. Advertisers must also be certified with Google.”

Third-party sources indicate that some asset management firms have already started advertising their ETFs through Google. One X post by WatcherGuru Shows thatGoogle search results now feature sponsored links for BlackRock and VanEck Bitcoin-related ETFs. Another post from BITCOINLFG® You can also see that sponsored links for Franklin Templeton’s product appear in those results.

Update from DecemberThe policy is effective today, Jan. 29 2024, after being planned for over a month.

The same page defines crypto coin trusts as “financial products that allow investors to trade shares in trusts holding large pools of digital currency.”

This definition includes various Bitcoin ETFs, which regulators have approved on Jan. 10, 2019. The definition also does not mention Bitcoin or any particular cryptocurrency. This will allow for ads that are related to it. Ethereum ETFsIf such a fund is approved in the next few months.

Google now allows other crypto ads

Google largely banned cryptocurrency-related advertising circa 2018 but has gradually undone those restrictions in recent months and years.

The following are some of the ways to get in touch with us June 2021, the company updated their policy to allow ads for some crypto exchanges or wallets in the U.S. In July 2022It extended similar rules to allow exchange and wallet advertising internationally.

The following are some of the ways to get in touch with us August 2023Google has started to allow ads for blockchain-based NFTs without gambling features. The company’s current policy also indicates that advertisements for hardware wallets are permitted.

The post Google allows Bitcoin ETF ads, including BlackRock and VanEckFirst on CryptoSlate.



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