Japan Airlines (JAL), in partnership with the Japanese advertising company Hakuhodo has launched a second edition digital collectibles designed to enhance the tourism experience within Japan. The Kokyo NFTs are designed to bring visitors closer into the Japanese culture by using tokenized assets and local experiences.
In February 2023, the two companies worked together to deploy the first version of the Kokyo NFTsThe collection also helped to deepen the relationship between holders and local companies. The collection helped to strengthen the relationship between holders as well as between holders and local businesses. The latest collection takes it a step further by incorporating tokenized RWAs. Tourists are shown experiences that they cannot find in guidebooks or websites. The companies classify Japanese activities and crafts as RWAs.
The statement emphasized the benefits to the country. An announcement made:
“The companies view these as RWAs and, by tokenizing such experiences and crafts in six regions of Japan, aim to increase relationship populations and undertake new regional development by appropriately spreading the value of the experiences to more people around the world.”
Holders of Kokyo NFTs can enjoy exclusive hometown experiences in six of eight regions of Japan. The digital collection has been divided into six categories: Fireworks Cruises, Premium Sakes, Japanese Knives, Samurai Familys, Space Arts, and Kokutoshochu. Each group gives access to local activities in the various regions of the country.
Users can purchase the Kokyo NFT via direct fiat deposit, or crypto payment with the Ethereum layer-2 solution Astar ZkEVM. After purchasing the collectible, the user will be invited to a private Discord channel where they can connect with other holders and receive exclusive information about the region they’ve invested in.
Japan Airlines’ deepened foray into non-fungibility is not uncommon among airline companies. Other airlines have used NFTs in their services for a variety tasks. Customers are rewardedThe following are some examples of how to get started: Easing the ticketing process. The time will tell if any other airline companies adopt NFTs.
Original content by nftcalendar.io: “Japan Airlines, Hakuhodo Launch the Second Batch of Kokyo Non-Flying Taxis”
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