The Japanese electronics company Sony has introduced a new feature that allows creators to own “digital birth certificates” for photographs captured with Sony cameras. The new feature mirrors NFTs’ core concepts and the underlying blockchain technology.
The feature was Sony CES 2024, currently being held in Las Vegas. Incorporated with the Sony camera’s hardware, the feature will entail the creation of a machine-based digital signature. With this new feature, Sony cameras can now track and verify images and videos.
Photojournalists, as well as other creators, can now maintain the authenticity of their work. It also helps combat the rise of deep fakes which involve using artificial intelligence (AI), to manipulate images, video, and audio in order to create fake and convincing outcomes. Reiterating this fact, Sony Electronics’ president and COO, Neal Manowitz, said at the event:
“While the rapid evolution of generative AI (Artificial Intelligence) brings new possibilities for creative expression, it has also led to growing concern about the impact of altered or manipulated imagery in journalism. The dissemination of false information and images has real-world social impact that brings harm not only to our photojournalist and news agency partners but to society as a whole.”
Sony announced that this new feature would be available in a firmware upgrade for its Alpha 9 III and Alpha 7S III cameras in the coming year.
Sony did not compare its newly introduced feature with NFTs. The functionality is similar to that of a NFT and serves as a digital proof of authenticity.
Sony has shown interest in NFTs before. Patent registrationIt allows gamers to move NFTs around within the game. Time will tell whether photojournalists or other users will somehow integrate non-fungibility in the narrative.